Dwayne Johnson the pro wrestler turned actor and entertainment producer has opened up a new ad agency called Seven Bucks Creative with his manager Dany Garcia, The news was first reported by Adage.com.
The name derives from a low point in Johnson’s career when he had $7 to his name, or so the story goes. He also has a production studio with the Seven Bucks moniker.
The agency’s day to day operations, according to Adage.com will be led by Chet Gulland, a former head of strategy for Droga5.
Expansion, build out and growth for our co-owned Seven Bucks Companies. Good to get some hang time in with @adage Magazine for their cover story on my co-CEO and enterprise builder @danygarciaco and myself. Just because there was no blueprint for a guy like me in Hollywood, didn’t mean it couldn’t be done. It just meant it was time to create a new blueprint. Our Seven Bucks’ never wants to just play in the game.. we want to change the way the game is played. #SevenBucksCompanies #Film #TV #Digital #Advertising 📸 by @robertascroft